● .mobi is an Internet address – like .com, .net, .edu or .org – except it's designed for accessing sites when using a mobile phone
● .mobi directs users to sites and services on the Internet that are optimized for a mobile phone. So while you visit http://time.com on your PC, you visit http://time.mobi from your mobile for a site will be designed specifically to work best on mobile phones. That means an end user is guaranteed to have a good experience: the site will display quickly and the user will see the site as it's supposed to be seen.
● In short, .mobi helps a web user know that the provider of a site has thought through what a user on the move wants from a site.
● More than four mobile phones are purchased for every one personal computer purchased. That means there’s a world of people whose main access point to the Internet is a mobile phone.
● Previously, checking the Internet on a mobile phone was less than ideal. Your phone slows … you can't see the full screen or you're timed out altogether. Navigation is difficult, your keyboard is too small and security schemes are hard to use.
● Plus, there's been no way to know the exact URL for the mobile version of a Web site. For example, Disney's URL is mobile.disney.go.com while Bravo TV uses wap.bravotv.com and Best Buy uses bestbuy.com/m. Verizon's is verizonwireless.com/mobile.
● With .mobi, users can easily assume “weather.mobi” or “zagat.mobi” and know that their phone will give them an experience designed for mobile phones without long, expensive downloads.
● dotMobi has established best practices, style sheets, standards and tools to make sure the experience of using .mobi is consistent and easy to use, for both consumers and site designers.
· According to the GSM Association, more people in the world have access to an Internet-ready mobile device than a PC with Internet access. T-Mobile research shows that approximately half of the 2.3 billion mobile phone users worldwide will use a mobile Internet phone by 2008.
● The capacity and transmission speeds of mobile networks are rising fast. For many people – not just where fixed line services are scarce – mobile phones are increasingly the communication channel of choice.
